Lisa Price

Lisa Price

Founder of Carol's Daughter & Speaker

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Beauty products entrepreneur Lisa Price is the founder of Carol’s Daughter, one of the first African American-owned product lines with a flagship store. During her childhood, she remembers the smell of the soap her grandmother made at their Brooklyn brownstone. Price attended public schools in New York, where she received her high school diploma.

In 1990, Price began making creams and lotions based on natural materials in her kitchen. Encouraged by family members and friends, she began Carol’s Daughter from her home in 1993. Her customers soon multiplied. By 1999, Price added mail-order, website and walk-in customers and her business moved from the parlor floor of her brownstone to a formal store in Brooklyn’s upscale Fort Greene area.

Supported by a staff of twenty-three, the Carol’s Daughter line boasts more than 300 aromatic products for the face, hair, body and home. Her clientele include celebrities like Jada Pinkett Smith, Will Smith, Halle Berry, Chaka Khan and Oprah Winfrey. In 2002, Carol’s Daughter grossed more than $2.25 million in sales. In 2004, Price along with Hillary Beard wrote her memoir, entitled Success Never Smelled So Sweet: How I Followed My Nose and Found My Passion. In 2005, a group of investors assisted her in opening a flagship store in Harlem on 125th Street.

Price makes time to give back to the community. Carol’s Daughter donates monies, goods and services to not-for-profit organizations including the Arthur Ashe Foundation, Hale House, and the September 11th Fund. Her college speaking engagements and seminars encourage others to become entrepreneurs. Carol’s Daughter’s products are distributed nationwide.

Price lives in the Bedford-Stuyvesant section of Brooklyn with her husband, Gordon, and sons Forrest and Ennis.

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“I want to extend my heartfelt “thank you” for all you did in helping us host Ms. April Ryan as our 2018 MLK, Jr. keynote speaker. Ms. Ryan was absolutely amazing last night!! She was captiva ...
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~ Marion Sanford, Director, University of Mary Washington
~ Marion Sanford, Director, University of Mary Washington

“I want to extend my heartfelt “thank you” for all you did in helping us host Ms. April Ryan as our 2018 MLK, Jr. keynote speaker. Ms. Ryan was absolutely amazing last night!! She was captivating, insightful, and delivered a powerful message with words of hope, love, and a call to action to the audience. They were utterly enthralled by her presence and presentation.

I would like to also add that I thoroughly enjoyed the pleasure of meeting Ms. Ryan. She was so personable, pleasant, down-to-earth and very gracious and accommodating with the guests. She was patient with each question and stayed until every person had their book signed or picture taken. I would not hesitate to have her visit our campus again. I was so impressed and grateful for her contributions to our campus community in this role, but even more so for the work and accomplishments she is making in journalism, politics, and keeping integrity in the profession.

Lastly, I would like to acknowledge the wonderful and professional work of Ms. Kim Lowery in her role in ensuring a positive and successful program. She was thorough in providing the details of the travel itinerary and ensured that we had all the information necessary in preparation for Ms. Ryan’s visit. It was a pleasure working with her on this engagement.

Thank you again for the work you do and the rewarding collaborations we enjoy with your agency. I look forward to future interactions.”

“Meeting you both today was a great experience for me and my career development! I learned so much and truly valued your expertise, insight and probing questions. You really got my wheels turning an ...
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~ A. Gordon, Corporate Executive
~ A. Gordon, Corporate Executive

“Meeting you both today was a great experience for me and my career development! I learned so much and truly valued your expertise, insight and probing questions. You really got my wheels turning and focused solely on the success of building my brand. As I mentioned, this was a new experience for me and it was a great opportunity to be ultra successful in 2015! As I recap my notes, I just wanted to send you a note of sincere thanks.”

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