Jotaka Eaddy

Jotaka Eaddy is an award-winning strategist, advocate, connector, and TV host with more than 20 years of experience in policy, advocacy, and movement building. Described by Forbes Magazine as the “Olivia Pope of Silicon Valley,” Jotaka is a highly sought-after speaker and strategist whose impactful work has shaped pivotal moments in policy, technology, and culture.

As the Founder and CEO of Full Circle Strategies, LLC, Jotaka leads a team committed to advancing transformative change and global impact for clients seeking to elevate policy, ideas, and change. Her leadership has guided initiatives such as advising Oprah Winfrey: OWN Network’s award-winning OWN Your Vote Campaign, supporting the expansion of inclusive policy and platform changes for some of the world’s largest tech companies and venture firms, and guiding the launch of Goldman Sachs’ One Million Black Women Initiative, which created a historic one billion dollar investment in Black women. Her work also includes leading the historic grassroots marketing campaign for the launch of The Color Purple Musical Film, which opened with the second-highest Christmas Day release in the history of film and television. 

In 2020, Jotaka founded #WinWithBlackWomen, an intergenerational, intersectional network of Black women leaders from business, sports, movement, politics, entertainment, and beyond who stand united in support of Black women. The network, credited with making significant impacts on pivotal moments, was instrumental in championing Vice President Kamala Harris’ 2024 presidential bid, raising over $3 million for the Harris-Walz ticket and inspiring over 200 pro-Kamala affinity groups that collectively raised more than $20 million for the campaign following an historic zoom call with  44,000 participants on zoom and an additional 50,0000 on other platforms.  

Additionally, #WinWithBlackWomen played a key role in supporting the confirmation of the nation’s first Black woman U.S. Supreme Court Justice, advocating for the safe return of Brittney Griner, and advancing the power and image of Black women in film, television, movement, and culture. The network has garnered over 1 billion organic impressions on social platforms. 

Jotaka’s career began with her trailblazing election as the University of South Carolina’s first Black Woman Student Body President and her groundbreaking advocacy that led to the abolition of the juvenile death penalty in America through the 2005 landmark U.S. Supreme Court decision in Roper v. Simmons. She continued to make an impact as Senior Advisor to the NAACP, where she led initiatives to expand and defend voting rights through state legislative wins and executive orders, all before her bold transition to the C-Suite of Silicon Valley and the private sector, becoming one of the first Black women executives at several high growth tech companies. Committed to diverse representation and ownership in Silicon Valley, Jotaka is an active investor in several high-growth start ups and venture funds.  Additionally she is board director and board advisor to several start up companies. 

Her visionary leadership and advocacy have earned her widespread recognition across many publications, including being named among Time Magazine’s 2025 Closers, a Marie Claire Change Maker, and  Essence’s Power 40. In 2024, she was named Associated Press’s No. 3 “People to Know” in its Guide to Democracy.  She is also the recipient of the Mildred Bond Roxborough NAACP Image Award for Social Impact.  

Jotaka is a proud member of The Federal City Alumnae Chapter of Delta Sigma Theta Sorority, Incorporated  and continues to inspire and empower others through her commitment to transformative change, equity, and justice. She is a proud native of a town of 1,400 people,  Johnsonville,  SC and proud alumni of the University of South Carolina.